Abreast Of The Times AD0-E452 Practice Question For Adobe Audience Manager Architect Certification

NEW QUESTION 1
A travel company wants to segment users based on their activity across a maximum of four devices. Which Profile Merge Rule configuration should be used?

• A. Current Authentication Profile + a Data Source + No Device
• B. Last Authentication Profile + a Data Source + Current Device Profile
• C. No Authentication Profile + a Data Source + Current Device Profile
• D. Current Authentication Profile + a Data Source + Profile Link Device Profile

Answer: D

NEW QUESTION 2
An architect is using network debugger tools to verify that the Experience Cloud visitor ID Service has been correctly deployed to a client s website. The architect wants to filter the network traffic to isolate the call from the Experience Cloud Visitor ID service to request a visitor ID for this standard implementation.
Which filter should the architect apply?

• A. dpm
• B. event
• C. dest
• D. b/ss

Answer: A

NEW QUESTION 3
A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative. Which approach should the agency use to populate traits in Audience Manager?

• A. Actionable Log File
• B. Ad Server Macros
• C. URL Redirects
• D. Google Publisher Tag Destination

Answer: B

NEW QUESTION 4
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

• A. Look-alike modeling
• B. Audience Lab
• C. CRM Data Onboarding
• D. Media suppression

Answer: A

NEW QUESTION 5
A client wants to display personalized marketing offers to customers who have logged in at least once within the past 60 days. The client needs to display these offers throughout their website even if the customer is not currently logged in.
Which option should an architect recommend to the client?

• A. Last Authenticated Profiles + No Device Profile
• B. Current Authenticated Profile + No Device Profile
• C. Current Authenticated Profile + Profile Link Device Graph
• D. Last Authenticated Profiles + Profile Link Device Graph

Answer: D

NEW QUESTION 6
An electronics company wants to re-target users that have abandoned cart for their newestSmart Watch. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A. Share the audience through a second party marketplace agreement
• B. Share the audience through a URL Destination
• C. Share the audience through a Server-to-Server destination
• D. Share the audience directly from Adobe Analytics

Answer: B

NEW QUESTION 7
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
* 1. Experience Cloud ID service is implemented.
* 2. The segments use offline propensity model traits.
* 3. The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?

• A. Server-side forwarding is enabled.
• B. The segment has a real-time population.
• C. ID syncs are enabled.
• D. The segment uses a Device Graph merge rule.

Answer: B

NEW QUESTION 8
Which statement represents the steps for generating a Customer Data Feed (CDF)?

• A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
• B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
• C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
• D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

Answer: A

NEW QUESTION 9
A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
• The client has a large current customer base.
• Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
• The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
• Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
• The client wants opportunities to identify current customers across devices. Which recommendation should a solution architect make to the client?

• A. Onboard current customer data through match partner and Natural Match
• B. Onboard third-party data via Audience Marketplace
• C. Onboard current customer data through mobile app match partner
• D. Onboard current customer data through either match partner or Natural Match

Answer: C

NEW QUESTION 10
A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager. Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.
Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

• A. Use Experience Cloud ID
• B. Use Declared ID captured in Audience Manager
• C. Use Profile ID present in Campaign
• D. Use Audience Manager UUID

Answer: A

NEW QUESTION 11
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 12
Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

• A. Capture the campaign code from the destination URL
• B. Add a demdex media pixel to the ad's creative.
• C. Capture the referring domain of the click-through event.
• D. Use server-side forwarding to capture the impressions.

Answer: B

NEW QUESTION 13
A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.
Which method should an architect select to meet the requirements?

• A. Use an onboarding partners service to match bank and travel customers
• B. Share customer Pll data with the travel partner for them to find matches
• C. Ask all travel site partners to provide their CRM records
• D. Ask the travel partner to supply a monthly file and use natural match

Answer: A

NEW QUESTION 14
During online data collection, an event call captures geographic location as a key-value pair dcs_region
:region ID parameter returned in a larger body of JSON data.
How are the parameters being passed?

• A. Directly to Data Collection Servers using APIs or data collection code
• B. Indirectly to Profile Cache Servers using Ul controls
• C. Indirectly to Data Collection Servers using Ul controls
• D. Directly to Profile Cache Servers using APIs or data collection code

Answer: A

NEW QUESTION 15
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
Theclient has made the following investments and cannot make any more technology investments in the next Z to 3 years:
• Adobe Audience Manager
• In-house developed Content Management System (CMS)
• In-house developed Site Personalization platform that supports API-based integration
• Adobe Campaign
• Adobe Advertising Cloud
• Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?

• A. Integrate Advertising Cloud with Audience Managerusing out-of-the-box integration
• B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform
• C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
• D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs

Answer: A

NEW QUESTION 16
A client plans to run a media program to target site visitors at a Demand Side Platform (DSP) that has Server-to-Server integration with Audience Manager.
• The size of audiences within AAM looks appropriate to launch the media program.
• The audience match rate between Audience Manager and the DSP is lower than expected.
• Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client's website to increase the match rate.
Which Audience Manager call should an architect validate?

• A. ...demde
• B. net/first event
• C. ...demdex.net/ibs
• D. ...demdex.net/event
• E. ...demdex.net/dest

Answer: B

NEW QUESTION 17
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

• A. Last purchase date
• B. Device type
• C. Membership level
• D. Email Permission
• E. Cart abandon
• F. Visited product page

Answer: ABD

NEW QUESTION 18
Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.
What is the cause of the bad request response?

• A. The trait rule should be savings=="yes".
• B. API calls do not allow the use of _ as a character in the trait name.
• C. Onboarded traits cannot be created through an API tool.
• D. The trait rule should be "savings"="yes".

Answer: A

NEW QUESTION 19
A company wants to remove specific customers from a single trait using an onboarded batch file. What prefix and filetype should an architect use to accomplish this goal?

• A. d_unsegment and a .sync file
• B. d_unsid and a .overwrite file
• C. d_unsegment and a .overwrite file
• D. d_unsid and a .sync file

Answer: B

NEW QUESTION 20
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 21
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 22
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 23
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

• A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
• B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
• C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
• D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 24
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

• A. Key-Value Data Format
• B. Provision SFTP for audience transfer
• C. Provision for Profiles and Audiences
• D. Experience Cloud service
• E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 25
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